What is Your Real Estate Goal? Financial Freedom? Passive Income? Capital Growth? Why Everyone Needs to Have One!

“If you don’t find a way to make money while you sleep, you will work until you die.”  Warren Buffett

Maslow was an American Psychologist of Jewish origin. His parents were poor and had barely escaped from Czarist persecution from Kiev, which was historically part of the Russian Empire but now under Ukraine. Life was tough for young Maslow even after they had arrived and settled in Brooklyn, New York. His parents struggled to send him to school and eventually, he became a Professor of Psychology at Brandeis University, Brooklyn College, New School for Social Research, and Columbia University. It was during this period that he postulated the popular theory, which was basically a product of in-depth study of human behavior, which was also named after him as Maslow’s Hierarchy of Needs. What is Maslow’s Hierarchy of Needs?

Maslow’s Hierarchy of Needs and Goal Setting

“If you’re born poor it’s not your fault, but if you die poor it’s your fault”. Bill Gates

Maslow observed that all of human behavior or action from conception to death was generally shaped or dictated by five basic needs, namely physiological needs, safety needs, love and belonging needs, esteem needs and self-actualization needs. These needs are hierarchical. This generally means that a human being tend to satisfy them in the order of their arrangement, the first one first and followed by the next until the last one.

Physiological needs have to do with the basics; food, shelter and clothing. Safety needs, as the name suggests have to do with safety; physical, mental, emotional and financial. Love and belonging needs follow and these have to do with the need to love and be loved; relationships, etc. Esteem needs call for satisfaction next. These have to do with one’s need for self-confidence, self-esteem and the need to be respected and dignified by others. Self-Actualization needs, the last but not the least needs, have to do with self-fulfillment and achievement of desires, dreams and goals.

The driving force for our existence derives from the motivation to act or not to act as a result of wherever we are on Maslow’s Hierarchy of Needs. Wherever we are today and whatever we may be engaged in right now is tied inextricably to the level we are in the hierarchy of needs.

Topmost on the Maslow’s Pyramid of the hierarchy of need is Self-Actualization. The achievement of self-actualization is tied in a major way to the achievement of freedom. Freedom is the ability to do whatever we want, whenever we want it, with whoever we want to, wherever we want to. Of course, subject only to the dictates of the law, common sense and decency.  Freedom is tied in a major way to money. Financial freedom is the ultimate freedom and holds the key to unlocking several other kinds of freedom.

Financial freedom is a fundamental goal and should be set as the aim and objective of the culmination of all of our activities and endeavors.


Goal Setting and Financial Freedom

“Goals are the fuel in the furnace of achievement. Think on paper and write them down!” Brian Tracy

To achieve anything, it must be set as a goal. This includes financial freedom. What is a goal? A goal is simply something specific you want to accomplish. Something definite you want to achieve.

So what is goal setting? Goal setting is the intentional process of identifying a specific goal and taking clear strategic steps towards achieving set goal. According to Pablo Picasso, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

To achieve anything positively tangible in life, we must set it as a goal and apply our energy, time, intellect and other resources towards achieving or accomplishing it. Of all goals that could be set and achieved, which is basically almost anything, financial freedom should occupy one of the highest echelons. Financial freedom is an achievable goal. It is doable. It is possible to be financially free. However to achieve it, it must first be a goal.

Financial Freedom and Real Estate Goals: The Relationship

“Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young man or wage earner of today invests his money in real estate.” – Andrew Carnegie, billionaire industrialist

A major and very assured means through which a person can achieve their goal to be financially free is through real estate investment. Armstrong Williams, with a net worth of US $50 million in about 2016 and currently worth way higher, which he achieved while being a full time talk show host and an American political commentators but also a major investor in real estate as a source of passive or secondary income, with a first-hand experience on real estate as a source of financial freedom, said and I quote, “Now, one thing I tell everyone is learn about real estate. Repeat after me. Real Estate provides the highest returns, the greatest values, and the least risk.”

Real estate investment can lead to financial freedom in two simultaneous ways, namely; rental income and value appreciation. If you do not live or use your house as a residence, you can capture both value appreciation and rental income concurrently. If you however live in your house, you can save your rent and capture the value appreciation.

A house can appreciate between 5% and 20% or more in value year on year, every single year. If that same house generates an annual rental income of between 5% and 10% of the cost of purchase every single year, cumulatively, the house is returning between 10% and 30% every single year without any major additional effort from you. This is a major source of passive income and financial freedom. It is possible, at this rate to double your real estate investment every 3 to 10 years. This simply means that without any intensive effort from you, your initial real estate doubles in the first 3 to 10 years and quadruples in the next 2 to 5 years after that and then continues to multiply in several folds within shorter and shorter periods of time that will eventually reduce to just months and days as time progresses. The obvious secret here is to trade up in both capital appreciation and rental income with time. This can easily lead to explosive growth leading faster to financial freedom and all you needed to start this process was just the first investment.

To achieve the goal of financial freedom by setting real estate goals, the goals must be SMART. A SMART real estate goal is a specific goal that is measureable, achievable, relevant and time-bound. To set smart real estate goals, you must appreciate where you are right now and then project from there to where you want to be within a specific period of time. An example of a smart real estate goal to be financially free within a specific period of time is laid out below:

Current Position/Starting Point: Capital of N70m (Cash/Credit/Access)

Specific Goal:

In 10 years I will build my net-worth/capital up to N300m and in the next 10 years after that, build my net worth/capital to N3b. I will be a billionaire in 20 years from now.


I will get the best deal on a property worth N80m or more but which I can purchase for N70m** or less and situated in a fantastic location where annual rental value is high and shall be a minimum of 5% of my invested capital/purchase price and where annual value appreciation is high and shall be a minimum of 5% of my invested capital/purchase price. (**If this deal is available and closed, right from the purchase, the invested capital has already returned about 14.3% on the date of closure)


 I will keep my existing real estate investment in top shape so that they can keep generating the highest possible returns and I will also keep looking for new highly discounted property deals that I can put more free cash from my savings and cash flow and trade up generated by my real estate investment into, for a rapid growth of my return on investment and a faster achievement of my goal.


I will keep looking for the best opportunity to trade up when I find a great real estate deal that will let me achieve my goal faster. I will seize it. I take all affordable opportunities to trade up. I am always focused on my goals. No distraction.


I need to lock in a deal to kick start my first 10 year goal right away. I will search for, negotiate and lock in a deal in the next 15 to 30 days and then keep at it for the first 10 years and the next 10 years after that. The goal is to become financially free. I will become a billionaire.

How Olagbaju’s Court Can Help To Kickstart Your Real Estate Goals and Journey to Financial Freedom

“Landlords grow rich in their sleep without working, risking or economizing.” John Stuart Mill, political economist

Olagbaju’s Court is a brand new premium, urbane and luxuriously finished blocks of 3 bedroom flats plus maids’ rooms. It is located within the serene, peaceful, gated and well secured AFRA Estate on Adeniyi Jones Avenue, Ikeja, Lagos State.

Financial Freedom: Why Live or Invest in Olagbaju’s Court?

“Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent, for real estate is the basis of wealth.” – Theodore Roosevelt, Former U.S. president

Olagbaju’s Court is within a gated and secure estate in Adeniyi Jones. The rental value of flats within gated estates in Adeniyi Jones is way higher than the rental value of flats outside gated estates. What also counts is whether the flats are new or not. If not new, it should be very well maintained. The rental and sales value of flats within gated estates in Adeniyi Jones is relatively high compared to other places in Ikeja because the location is premium and there is a high concentration of expatriates in the area, especially within gated and secure estates in Adeniyi Jones.

3 bedroom flats with maid’s room rent for between N3.5m and N6m per annum depending on their status and location. When completed, Olagbaju’s Court will rent or sell at the top range of the rental or sales prices of 3 bedroom flats with maid’s room because it is luxuriously finished and situated within a gated, serene and peaceful secure estates. At N64.999m, the annual rental return is between 5.4% and 9.2% per annum.

Additionally, Olagbaju’s Court will sell or rent at premium prices without breaking a sweat because of the following features:

Each luxurious and VERY SPACIOUS unit is fully finished with the following well thought out details:

Palatial living room and a wide terrace for a view of the surrounding peaceful neighborhood

Guest Toilet with top quality sanitary wares.

Generous bedrooms with premium quality multipurpose closets and wardrobes

Extensive Master’s bedroom and a private terrace with a premium view

All rooms ensuite with cubicle shower, water heater, and top quality sanitary wares

Extra Large Fitted Kitchen with spacious and well delineated cabinets, heat extractor, gas cooker, microwave oven, and water heater.

Self-Contained Maids Quarter/BQ for each flat!

Intercom telecommunication from the flats to the Maid’s Quarter

Elevator to all flats

Alternative stairwell

2 Car parking spaces per flat

Fitted Gymnasium

Facility Management Office

Security Office

Intercom telecommunication from all flats to the security post

Fully serviced (24/7 Power; Water; Security; Waste Disposal)

CCTV coverage

Automated Entrance and Exit Gate!

Location: 3, Akin Lakanu Close, AFRA Estate, Adeniyi Jones Avenue, Ikeja, Lagos.


Why NOW is the best time to buy Olagbaju’s Court!

“Don’t wait to buy real estate. Buy real estate and wait.” – Will Rogers, actor

Because 3 bedroom flats plus maid’s rooms in Olagbaju’s Court are luxurious and exquisitely finished, it will surely sell for a minimum of N79.999m at completion. It may be higher. So if you lock the price in now at N64.999m, you will, as an investor make an instant return on investment of N15m which is 23.1% of the purchase price of N64.999m. This is a fantastic deal. This is in addition to the fact that the prices will keep going up from N79.999m upon completion with a minimum of 7% increase per annum. Also, if rented at a minimum annual rent of N4.5m, the annual rental returns is 6.9%. The minimum cumulative annual worth of returns on invested capital is 13.9% per annum. There is also that 23.1% returns when you lock it in right NOW. This is a very good deal for buyers and NOW is the time to act fast.

Another reason to buy Olagbaju’s Court right NOW is the opportunity to pay in convenient instalments over a period of up to one year without any interest charges. This makes Olagbaju’s Court to be more affordable and a perfect vehicle to hitch your dream of financial freedom to; and now is the best time to do so.

At an annual passive returns on investment of 13.9%, and the fact that you can trade up by selling your unit upon completion and catch in on the capital appreciation which can be re-invested by getting in at the earliest possible time on our new projects with very high margin, and exiting at the most profitable moment, you are definitely on the part to guaranteed financial freedom with your best foot forward. Do you have that billion Naira goal with just N65m in your bank account or accessible credit? Let’s talk about how you can achieve it in a couple of years.

Let’s get this started NOW! Get a unit in Olagbaju’s Court immediately in five simple steps:

  1. Schedule to view the site of the development.
  2. Get an offer and contract from us.
  3. Pay the initial N15m deposit and get instant off-plan allocation.
  4. Pay the balance in convenient interest free instalments according to project milestones.
  5. Pay the last instalment and move into or rent your luxurious flat.

Olagbaju’s Court is ideal whether as an investment or as a premium residence. For more information on how you can get a unit in Olagbaju’s Court, chat with me here

You can also view the site of Olagbaju’s Court here and view more pictures and details about pricing here.

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